LIFELINEBEAUTY
Selena Gomez started Rare Beauty to make you feel good, without hiding what makes you unique. Her goal was to change the conversation around beauty and create a community where everyone is welcome exactly as they are.
At rarebeauty, each day is a celebration of you—every side of you. This campaign is a love letter to the you that’s bold, the you that’s soft, the you that holds everyone up, and the you that needs to be held… You are Rare.
To the you that hides nothing, the you that defines a look, the you that never doubts, and the you that doubts every little thing. To be Rare is to love every you. Love your Rare. 💖