Introduction
On October 1, Selena Gomez revealed that Sephora will donate 100 percent of Rare Beauty’s sales on October 10 to the Rare Impact Fund, which aids mental health organizations.
Selena Gomez made an early stop at a New York City Sephora store for a Rare Beauty event ahead of World Mental Health Day. She styled a sleek black Khaite bodysuit with white slacks and a gold-studded Benny belt, possibly a nod to her boyfriend, Benny Blanco. Gold hoops and a black Saint Laurent bag completed her polished look.
Selena Gomez shared on Instagram, “It’s happening again 🥹 So grateful to announce that @sephora is partnering with @rarebeauty to donate 100% of global sales to the Rare Impact Fund on October 10th, World Mental Health Day. For 24 hours, all sales—both online and in-store—will support mental health resources and education for young people worldwide.”
“The Rare Impact Fund started even before we launched our first product. In the past four years, we’ve supported 26 grantees globally, who are doing amazing work. Your support makes all of this possible, and I’m so grateful Sephora is partnering with us on this mission. Hold off on shopping until 10/10 😉 Together, let’s #MakeARareImpact!”
Gomez will also take part in Wondermind’s first Mental Fitness Summit on October 10, where she’ll join a discussion titled “Getting Unstuck,” offering tips on managing uncertainty, anxiety, and finding momentum.
Conclusion
Selena Gomez’s commitment to mental health awareness shines through her initiative with Rare Beauty and Sephora. By donating 100% of Rare Beauty’s sales on October 10 to the Rare Impact Fund, Gomez continues to make a meaningful difference in supporting mental health organizations worldwide. This partnership amplifies the brand’s mission to increase access to mental health resources, while encouraging her global community to join in making a positive impact. With efforts like these, Gomez uses her platform to promote well-being and empower young people around the world.
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